Consumerism Starts At Three, Maybe Younger

Back in March during our trip back to KL, small fry learned the fine art of consumerism.

I drive an old 7-series beamer and the logos on both the front and back of the car is all but almost peeling off. Still, a beamer logo is quite distinctive, I suspect. Because after a couple of days of being driven around in the car, the small fry started pointing to other beamers and saying, "Mummy, that looks like your car!"

It didn't matter what colour or which series beamer the car was; white, grey, black (mine's a dark navy blue) or what size; 3-series, 5-series, whatever. She'd pick out a beamer and announce loudly, "Mummy, that looks like your car!"

Initially, while we were in KL, I thought it was a fluke. But the habit continued in Singapore while we were walking along Orchard Road, waiting to cross at the pedestrian lights. A white beamer would pass by and she'd go, "Mummy, that looks like your car!"

Or we'd be waiting for the bus and a beamer would drive pass and she'd say excitedly, "Mummy, that looks like your car!"

It's a tad scary how young they start recognizing brands, isn't it?